Guerilla marketing is a marketing strategy that is unconventional, unexpected, and often low-cost. The term “guerilla” refers to the use of tactics that are similar to those used in warfare, where small, mobile units are used to attack larger, more established forces. In the world of marketing, guerilla marketing involves using creative, attention-grabbing tactics to reach a target audience. These tactics are often unconventional, unexpected, and disruptive, and can include things like flash mobs, street art, and publicity stunts. The goal of guerilla marketing is to create a memorable and emotional connection with the target audience, often by providing a unique and memorable experience. This can lead to increased brand awareness, loyalty, and ultimately, sales. One of the key advantages of guerilla marketing is its low cost. Because guerilla marketing tactics often rely on creativity and imagination rather than a large budget, it can be a cost-effective way to reach a target audience. Additionally, guerilla marketing campaigns are often highly targeted, allowing brands to connect with a specific audience in a meaningful way. However, guerilla marketing can also be risky, as the unconventional tactics used can sometimes backfire or be misunderstood by the target audience. Additionally, because guerilla marketing often relies on surprise and shock value, it can be difficult to sustain over the long-term. Overall, guerilla marketing is a powerful tool in a marketer’s arsenal, providing a way to connect with a target audience in a memorable and emotional way. By using unconventional tactics and thinking outside the box, brands can create a lasting impression that drives brand awareness, loyalty, and ultimately, sales